The Founder's Social Capital Scorecard

Most founders track revenue. Some track leads. Almost none track their most valuable business asset. Social capital. The accumulated value of your relationships, your reputation and your standing in the communities that matter for your business.

What Social Capital Actually Is

Social capital is not your follower count. It is not your LinkedIn connections. It is the specific, practical value that flows through your relationships.

Measuring Relationship Equity

Relationship equity is the depth and quality of your existing relationships weighted by their relevance to your business goals.

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The Network Assets Nobody Sees

The most valuable parts of a founder's social capital are almost never visible on any public profile. These assets do not show up as metrics. They show up as conversations, opportunities, and speed.

Building An Opportunity-Rich Environment

The opportunity-rich environment is built through consistent presence, genuine contribution and a reputation for follow-through.

Monthly Social Capital Audits

A monthly social capital audit is a fifteen-minute review of where your relationship equity sits. Who have I genuinely helped? Who has helped me? Which relationships that matter have I not invested in recently?

> ### **Founder Strategy Session** > Work alongside founders who understand that relationships compound. Founding membership is $99 for the full year. > **[JOIN BNC NOW](/)**

--- *About the author: Jason Barrett is the BNC Founder. He is a former Head of Digital at McCann London with credits including Microsoft, Nike and Apple. He has generated over $5.5 million in revenue through organic social systems for 400+ businesses. Jason built and sold TwitJobs in 2009 and is a Lovie Awards judge. Join the BNC community at businessnetworking.club.*