Why Most Networking Advice Is Completely Backwards

Most networking advice produces exactly the results you would expect from following bad advice. A large collection of shallow contacts. Occasional coffee meetings that go nowhere.

The Myth Of Collecting Contacts

The foundational assumption of traditional networking advice is that more contacts equals more opportunity. Network value is not a function of size. It is a function of depth and relevance.

Why Giving First Is Often Bad Advice

Strategic generosity is a transaction disguised as a gift. The generosity that actually builds social capital is not targeted at specific people. It is a consistent default behaviour toward everyone in your network regardless of what they can offer.

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Transactional Versus Transformational Relationships

Most networking produces transactional relationships. Transformational relationships are built around genuine mutual investment in each other's success.

Building A Network That Creates Opportunities

The people in it are actually building something. Relationships have depth from consistent presence over time. The culture rewards contribution over performance.

The Modern Founder Networking Framework

The modern founder networking framework is the opposite of the traditional model. Instead of attending many events be consistently present in a small number of the right rooms.

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The modern founder networking framework is not glamorous. It does not produce quick wins. It produces compounding returns over time.

--- *About the author: Jason Barrett is the BNC Founder. He is a former Head of Digital at McCann London with credits including Microsoft, Nike and Apple. He has generated over $5.5 million in revenue through organic social systems for 400+ businesses. Jason built and sold TwitJobs in 2009 and is a Lovie Awards judge. Join the BNC community at businessnetworking.club.*